The Schuett Companies, Inc. has been a longtime developer and property management company in the region, and is now opening its first market-rate assisted living community, Flourish, located in Golden Valley this fall. Flourish’s 102 units feature a new model of Assisted Living designed to deliver comfort, independence and peace of mind—all with that special feeling of “home.”
According to Tom Schuett, President of the 40+ year-old company, Flourish will appeal to what industry sources call “the forgotten middle,” by offering more transparent and customized pricing through its Forever Home Policy* and menu of individualized CompassionCare services.
“As senior living and the healthcare industry has grown, affordable market-rate apartments and studios have trended out of reach into the luxury end of the spectrum for many people,” Schuett notes. “Plus, many seniors and their families and caregivers can no longer understand exactly what they’re paying for. Greater transparency and the Forever Home Policy ensures that even as physical and financial needs change, their home won’t have to. This means seniors can continue to flourish within the stable, enriching lifestyle that they deserve.”
Schuett’s position is reflected in a recent edition of The SeniorCare Investor, which estimates that “there may be more than 14 million boomers that will not be able to afford senior housing plus their healthcare needs. The largest unmet need in senior housing is the bulging middle income cohort, which some researchers have defined as between the 40th and 80th percentile in terms of financial resources. In other words, the largest cohort.”
Flourish offers a range of amenity-rich apartment options that include:
• Luxury countertops, flooring & appliances
• Private balconies & walk-in closets
• Pub room & coffee bar
• Wellness center & programs
• Beauty salon & spa room
• Social activities, events & more
“The interest so far has been great and we already have depositors building a wonderful community. We believe Flourish is an ideal senior living option that will appeal not only to Golden Valley residents but also those in adjacent suburbs and greater Twin Cities area,” Schuett adds. “We are taking the mystery out of what residents are paying for when they come to live at Flourish, and we look forward to welcoming our new community members this fall when we open.”
